Synopsis
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business--ensuring consistent authenticity, substance, and voice throughout the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Book Details
ISBN-13 :
9780470419557
Publisher :
Wiley
Date of Addition:
2015-02-15T05:28:21Z
Language :
eng
Categories :
Business and Finance
,
Nonfiction
,
BUSINESS & ECONOMICS / Management
Usage Restrictions:
Copyright.