Principles of Marketing is an up-to-date overview of how marketing is actually done in today's world. It is a valuable resource for a first course in marketing ...
Principles of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It...
This book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expos...
Principles of Marketing Version 2.0 by Tanner and Raymond teaches the experience and process of actually doing marketing - not just the vocabulary. It carries f...
Principles of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It...
by A. J. Ayer and Raymond Winch
First published in 1952, British Empirical Philosophers is a comprehensive picture of one of the most important movements in the history of philosophic thought....
by Gladys Lopez-Acevedo and Raymond Robertson
In the Middle East and North Africa (MENA), trade liberalization measures have coincided with stable economic growth, and GDP per capita growth has surpassed th...
by John David Smith and Raymond Arsenault
In this wide-ranging volume, eminent historians John David Smith and Raymond Arsenault assemble a distinguished group of scholars to build on the growing body o...
by Peter W. Jusczyk and Raymond M. Klein
First published in 1980. This is a collection of lectures around Professor Emeritus Don O.Hebb of Dalhousie University on the major trends in cognitive psycholo...
by Li-Chun Zhang and Raymond L. Chambers
The advent of "Big Data" has brought with it a rapid diversification of data sources, requiring analysis that accounts for the fact that these data have often b...
by Kathleen Belew and Ramón A. Gutiérrez
Drawing explicit lines, across time and a broad spectrum of violent acts, to provide the definitive field guide for understanding and opposing white supremacy i...
by Amanda D. Lotz and Ramon Lobato
An international team of experts explores how streaming services are disrupting traditional storytelling.The rise of streaming has dramatically transformed how ...
by Jacco van Sterkenburg and Ramón Spaaij
Football has become one of the most mediated cultural practices in modern Western societies, providing players, officials and spectators with implicit and often...
by Rik Carl D’Amato and Raymond S. Dean
Originally published in 1986, the volume is organized into three parts: Basic Issues, Models and Settings, and Evaluation and Development. The Editors begin wit...