Synopsis
Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a difficult joint venture with a Chilean wine source, he is proposing to launch an Italian line of wines. His local team has also developed a new Australian brand that would compete directly with a parent company's global brand rollout.
Book Details
ISBN-13 :
Publisher :
Harvard Business Publishing
Date of Addition:
2016-08-03T00:49:49Z
Language :
eng
Categories :
Business and Finance
,
Nonfiction
,
BUSINESS & ECONOMICS / General
Usage Restrictions:
Copyright.