Synopsis

At the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services. The case follows CGTI from its initial goal of establishing a road map for the Chinese green technology market, to further catalyzing the sector through a combination of collaborative network building and customized advisory services. CGTI's hybrid business model and dual mission of profit and social value creation complicated the founders' decisions as they considered different expansion options, including new product and service offerings, and potentially expanding geographical coverage.

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