Synopsis

Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.

Book Details

ISBN-13 :
Publisher : Harvard Business Publishing
Date of Addition: 2016-08-03T00:48:51Z
Language : eng
Usage Restrictions: Copyright.