Synopsis
Thinking outside the box is just one component of disruptive innovation. Venturing outside your social circle is equally important. Diversifying your personal and professional contacts will spark an inundation of new knowledge and fresh perspectives that can stimulate innovative ideas. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen elaborate on the benefits of networking with people and companies outside your area of expertise. The chapter is packed with examples of crossovers that have yielded incredible success, like Coca Cola's surprising influence on the design of the BlackBerry. Whether at a formal idea-networking event or a casual backyard barbecue, innovators are always learning from the people around them. Equipped with the tips featured at the end of this chapter, you will be able to instigate new and stimulating social interactions and, in the process, break new ground for your business. This chapter was originally published as Chapter 5 of "The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators."
