Synopsis
Behavioral research is making a significantimpact on many academic disciplines. Its status as the source of some of themost profound research in the social sciences is unparalleled. Therefore, it is not surprisingthatinterest in Behavior and Operational Research (OR) isburgeoning, even though understanding the relationship between knowledge, behaviorand action has been an academic preoccupation in OR since the beginning of thediscipline. This book introduces the idea of Behavioral OR,where the theoretical and empirical developments in the behavioral field aremaking an impression on OR academics and practitioners alike. The book providesa much needed overview that connects together theory, methodology and practiceand offers the "state of the art" on Behavioral Operational Research theory andpractice. The book not only includes chapters by leading academics, but alsoincludes rich and insightful real-life case studies by practitioners.
