Synopsis

Richards heads a Dallas advertising agency that he calls "a strange company"--one that strives to be a utopian realm where people of wildly different personalities and roles work together in an air of mutual esteem and common labor, resulting in success for each employee as well as the firm and its clients. Richards and the former head of his agency's creative group outline how the 600-employee company came to have such an environment (no dress code, no manager caste, no officer titles, a distaste for written policies), and how other companies (in any field) can accomplish the same thing. The work is warm and fuzzy, but it keeps a cold, hard eye on profits, too. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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