Synopsis
In 2015, Elaine Paul, CFO of Hulu, and the rest of the senior leadership team, must decide if they should offer a new, advertisement-free subscription service. At the time Hulu distributed a wide variety of content including in season current programming and earned significant revenues from advertising revenues. This choice had strategic implications and required formulating a view on how the video on demand industry would evolve. It also had value implications that can be analyzed in a subscriber valuation model. The owners of Hulu, which included Disney and Fox, would ultimately need to approve whatever decision was made.
Book Details
ISBN-13 :
Publisher :
Harvard Business Publishing
Date of Addition:
2019-07-13T20:28:35Z
Language :
eng
Categories :
Business and Finance
,
Nonfiction
,
BUSINESS & ECONOMICS / General
Usage Restrictions:
Copyright.