Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of s...
This is the first book to critically examine the relationship between running events in local, national, and international welfare policy, their marketing and m...
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to co...
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory ...