The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes ex...
byBianca Buccitelli,Marco Iansiti
A discussion of the history and processes behind the development of Microsoft's Office 12 software....
Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing f...
In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by th...
byMarco Iansiti,Christine Snively
On January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pas...
byMarco Iansiti,Barbara Feinberg
Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the p...
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, int...
byMarco Iansiti,Alan Maccormack
Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students ar...
Operations Strategy bridges the gap between the strategic plan directed by executives and the emergent strategy that occurs through the many decisions of manage...
bySteven Sinofsky,Marco Iansiti
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. C...
Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strat...