State of Our Unions 2009 seeks to answer the following questions: How is the Great Recession affecting the institution of marriage, as measured by changes in ...
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer ...
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer ...
byAnat Keinan,Michael Beverland
C.W. Dixey & Son is about to be re-launched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant b...
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer ...
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer ...
byMichael Beverland,Pinar Cankurtaran
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-cre...
byMichael Beverland,Pinar Cankurtaran
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-cre...
byMichael Beverland,Anat Keinan,Francis Farrelly
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize ...
byMichael Beverland,Beverley Nielsen,Vicky Pryce
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to at...
byGiana Eckhardt,Jill Avery,Michael Beverland
Detroit, Michigan, aka "The Motor City," is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich hi...
byAdriana Campelo,Laura Reynolds,Adam Lindgreen,Michael Beverland
Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disc...