Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian ...
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innov...
Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he r...
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early succe...
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early succe...
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of ...
Describes the strategic and organizational changes introduced by Cor Van Der Klugt as he becomes CEO....
Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate,...
Describes the development of McKinsey & Co. as a worldwide management consulting firm from 1926 to 1996. In particular, it focuses on the way in which McKinsey ...
This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment ...
GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. Afte...
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable ex...
Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both comp...