As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to...
This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.
Orlando is an in...
City sextons are a dying breed and in this book sextons from throughout the United States share their experiences as a city’s chief death expert. With a view ...
This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit...
This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods.
It begins by situating place b...
This book brings together reflections from seventy academics - everyone from doctoral students to a retired provost - who share their lived experiences in gradu...
Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media ...