Synopsis
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction.
Book Details
ISBN-13 :
Publisher :
Harvard Business Publishing
Date of Addition:
2016-08-03T02:53:00Z
Language :
eng
Categories :
Business and Finance
,
Nonfiction
,
BUSINESS & ECONOMICS / General
Usage Restrictions:
Copyright.
