Shanghai is the most modern and dynamic city in China. In preparation for hosting the World Expo 2010, a World's Fair in the grand tradition of international fa...
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known...
The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronic...
byStephen Greyser,Wendy Schille
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positio...
byStephen Greyser,Norman Klein
Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-th...
byStephen Greyser,Norman Klein
Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protester...
byStephen Greyser,William Ellet
Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in ...
byStephen Greyser,Wendy Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the b...
byStephen Greyser,Michael Mondello
"When successful investor and fund manager Jeff Vinik purchased the Tampa Bay Lighting hockey club on February 5, 2010 he made this pledge during his introducto...
byStephen Greyser,William Ellet
Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in ...
byStephen Greyser,John Teopaco
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts...
byStephen Greyser,Robert Young
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concern...