Synopsis

"When successful investor and fund manager Jeff Vinik purchased the Tampa Bay Lighting hockey club on February 5, 2010 he made this pledge during his introductory press conference aimed towards the fans of the Lightning and the Tampa community. In 2017, seven years later, Vinik was reviewing his and the Lighting’s progress. He thought it was a good time to evaluate how successful he had been in achieving his long-term vision and the strategic steps introduced to meet his goals. Furthermore, he believed the Lighting had been effective at brand-building, providing a world class customer fan experience, and demonstrating an owner’s financial commitment to his team and community. Vinik thought the Lightning could be a transformational change agent in its community, particularly through its philanthropic initiatives."

Book Details

ISBN-13 :
Publisher : Harvard Business School Publishing
Date of Addition: 2018-12-20T17:42:33Z
Language : eng
Usage Restrictions: Copyright.